BILLIE ZHANG / 张贝
My design principle is that what makes people want to use a product matters more than its feature set.
Trained in industrial design, I led product and service design at Tencent Cloud CODING and have applied this principle across fintech, brand IP and design engineering at TDesign.
Find a product opportunity in everyday tasks and make the key Buddio decisions tangible in a working prototype.
See the case →Connect brand to service touchpoints at Fusion Bank and extend a brand into physical goods through IPENGOO.
See the case →Make tools, standards and deliverables discoverable through the D2C site and AIStudio.
See the case →Work across pre-sales, product and engineering at CODING, and organize expert participation in Hunyuan and evaluation work.
See the case →01 / PRODUCT DIRECTION & PROTOTYPING
How can a personal agent carry a task forward and return the decision when a trade-off needs judgment?
02 / DESIGN ENGINEERING & ADOPTION
Make a design-to-code tool easier to understand, try and share.
03 / TOOL DISCOVERY & ARTIFACTS
Give users one place to discover tools and examples and see what Design to HTML produces.
04 / BRAND & FINANCIAL SERVICES
Carry a digital bank’s brand promise into key moments such as onboarding, funding and transfers.
05 / ENTERPRISE EXPERIENCE & COLLABORATION
Understand developer productivity from both everyday use and enterprise pre-sales.
I organized Tencent frontend and design experts to support model training and fine-tuning. Diorama Town is a team showcase.
I co-developed the design intent workflow, experience mechanisms and expert collaboration. Offline attribution is a prototype, with expert agreement still being calibrated.
I contributed to tasks, review mechanisms, expert collaboration and the presentation of execution traces. Formal blind review is still being calibrated.
I worked as a TiMi IP deputy producer with commercialization responsibilities and led Tencent’s Fortune Goose brand. The IPENGOO catalog documents the team’s product lines and collaborations.
Co-translator of the Chinese edition of A Project Guide to UX Design. In “From Impression to Phenomenon,” I shared how brand perception relates to the experience people have over time.
Dates group periods of practice.
TDesign D2C, AIStudio, Hunyuan expert collaboration, 3T, DesignBench and internal product collaboration including WorkBuddy / CodeBuddy.
Tencent CDC / TDesign work on cross-platform components, guidelines and design resources for AI-assisted workflows.
Product and Service Design Director at Tencent Cloud CODING, with TiMi experience as an IP deputy producer and commercialization lead.
Tencent FiT, Fusion Bank and entrepreneurial experience at Yidu Technology, including cross-cultural product and client collaboration.
From a Newegg internship and smart devices to QQ Music, Tenpay and WeChat Pay. Bachelor’s degree in Industrial Design, Xi’an Polytechnic University, 2010.